Trademark DTLA

AGENCY:
Studio Fabric

CLIENT:
MacFarlane Partners
Greystar / Bozzuto

WHAT WE DID:
Studio Fabric invited DLC to create the logo, brand concept, photography style, onsite signage, website, and social media graphics for Trademark DTLA, a luxury apartment community located at 437 S Hill Street in the heart of Downtown Los Angeles. Trademark offers 316 studio, one-, two-, and three-bedroom residences, ranging from 472 to 1,285 square feet.

Positioned directly across from Pershing Square and just steps from Grand Central Market, Trademark sits at the center of Downtown L.A.’s vibrant resurgence. The seven-story building features street-level retail, premier access to the Pershing Square Metro Station, and proximity to major landmarks like the U.S. Bank Tower and the Millennium Biltmore Hotel. Amenities include a 14,000-square-foot outdoor courtyard, a zero-edge pool and cabanas, a poolside bar, and a state-of-the-art fitness center. The project is LEED-Silver certified for sustainability. DLC has also shaped the branding for several other downtown landmarks, including Chapman Flats, Title Guarantee, and most recently, Perla.