Cloudveil

AGENCY:
Studio Fabric

CLIENT:
Roundhouse

WHAT WE DID:
Studio Fabric invited DLC to develop a brand identity concept for Cloudveil, a newly built residential community in Idaho Falls. Positioned as a modern rental destination for individuals and families seeking comfort, style, and connection to nature, Cloudveil features 288 thoughtfully designed one-, two-, and three-bedroom apartments.

Our concept envisioned Cloudveil as a place where everyday living meets elevated simplicity. Drawing inspiration from the surrounding landscape and the calm clarity of mountain air, we proposed a visual identity rooted in minimalism and natural textures. The branding was crafted to resonate with residents who value balance, quiet sophistication, and access to both urban convenience and outdoor adventure. This concept was presented as part of the early creative direction and does not reflect the entire final design.