Flow Yoga

CLIENT:
Flow Yoga

LIFESTYLE PHOTOGRAPHY & ILLUSTRATION:
Gregory Ryan Klein

STUDIO PHOTOGRAPHY:
Laura Costa

WHAT WE DID:
DLC created the full brand identity for Flow Yoga, including naming, logo design, and a complete suite of print and digital marketing materials. Founded by Ana Corella, Flow Yoga is the first yoga studio in Mexicali, Baja California, and has grown into a thriving community built around movement, mindfulness, and connection. The brand needed to reflect Ana’s warmth, strength, and grounded energy—spanning everything from class schedules and studio signage to wellness journals and social content.

More than just a local studio, Flow Yoga has evolved into a dynamic platform for wellness and transformation. Every year, Ana leads a month-long retreat in India and a series of eight individual week-long retreats in Oaxaca. She also offers yoga teacher training, cold plunge events, and immersive cooking and nutrition workshops. The brand system we designed flexes between intimate, local storytelling and aspirational, destination-based campaigns—anchored in a tone of voice that feels both elevated and approachable.