Polaris

AGENCY:
BLVR

CLIENT:
Polaris

WHAT WE DID:
We collaborated with BLVR on the conceptual art direction and storytelling for Polaris’ “Made for Your Mode” campaign, delivering three key visuals—Chill Mode, Weekend Mode, and Party Mode—along with a 30-second commercial.

Polaris, a leader in robotic pool cleaning technology, was facing growing competition from lower-cost brands. With the launch of its most advanced model, the Alpha iQ+, the goal was to reinforce Polaris’ premium positioning rather than compete on price. We developed a strategic framework emphasizing intelligent design, top-tier performance, and lifestyle-driven benefits—positioning Polaris as the most advanced and aspirational brand in the category.

At the heart of the campaign was the "Made for Your Mode" concept, highlighting how the Alpha iQ+ adapts to different poolside lifestyles—relaxation, entertainment, and leisure—brought to life through immersive underwater visuals. The campaign was executed through a full-funnel omnichannel strategy: brand-building channels (CTV, lifestyle media, audio) drove awareness, while performance-driven channels (paid social, search, display) and retail support converted leads into sales.

The results: a 590% increase in dealer leads, a 68% surge in website traffic, and over 6.4 million views of the campaign spot. By aligning brand storytelling with performance marketing, Polaris successfully reasserted its leadership—proving that premium positioning can drive both consumer preference and business results.