AI Experiments

CLIENT:
Personal

EXPLORING THE EDGE OF CREATIVITY: VISUAL AI AT DLC:
Over the past two years, DLC has been actively exploring the creative potential of visual AI—using tools like Midjourney, Runway, sketch-to-image, and product-to-image generators. These experiments weren’t driven by hype, but by curiosity. What happens when we take a raw sketch, a fragment of a concept, or a mood board, and pass it through a machine? Sometimes it gives us something poetic, other times it’s complete chaos. But at its best, it sparks ideas we wouldn’t have found on our own.

Our approach to AI is hands-on and human-first. We treat these tools like collaborators, not replacements. The same way designers once embraced the leap from pencils to pixels, we’re now learning to guide prompts, edit outputs, and stitch AI-generated material into larger brand narratives. From conceptual ideation and mood development to product visualizations and content generation, AI has expanded what’s possible—especially in the early phases of creative development.

These tools don’t eliminate the need for taste, experience, or strategic thinking—they challenge us to sharpen them. We’ve used GenAI to jumpstart identity systems, build visual worlds, and imagine architectural and environmental concepts before a single brick is laid. It’s also been a way to test tone, texture, and story early in the process—faster and more fluid than ever before.

At DLC, we’re not just observing the AI wave—we’re riding it with intention. All imagery is concepted by a human (me) and developed with purpose, not just to see what a prompt can produce, but to ask better questions. This is an evolving practice, one rooted in experimentation, openness, and a genuine love for where art and tech collide.

If you're curious about how AI could help shape your next project—whether that’s moodboarding, prototyping, or content creation—let’s talk.