DRAWING LINES Co.

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2012 NYC Marathon Sponsored by Asics


 

AGENCY:
Vitro

CLIENT:
Asics
NYC Marathon

WHAT WE DID:
Creative direction, branding, graphic design, retail signage, outdoor advertising and art direction of all Colombus Circle activations.

The creative below was installed throughout NYC only to be taken down shortly afterwards. For the first time in its 42-year history, the 2012 NYC Marathon was cancelled suddenly on Friday night prior to the race because of the aftermath of Hurricane Sandy. Most of the pictures below were taken with an iphone.

 
 
 
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STUDIO